A Beginners Guide To SEO

he words “search engine optimization” (SEO) may sound a bit intimidating at first but, they’re critical to success for any business. However, jumping into SEO and not knowing how it works is like going to New York City without a map. You can wing it, but you may miss out by not knowing where you’re headed.

What is SEO?

If you can imagine the Internet as a New York City bus, search engine optimization represents the bus stops. Some of those stops are vital, and people need to get to them, and some of them are out in the middle of nowhere and aren’t as important.

Now, imagine that riders aren’t sure which stop they need, but they do know where they want to end up. They say to the bus driver, “I want to go to the most up-to-date library in town.” The bus driver considers all libraries along his route, remembers which one seems most popular with riders, and takes his passenger to that location.

Just as the bus driver makes an educated guess as to which library is best based upon the number of people who visit it, search engines guess which web sites are most relevant based upon how many visits they receive. When someone types something into a search engine, the engine goes to work to pull up websites that will best meet their needs.

For example, if you type “Chocolate Chip Cookie Recipe” into your search engine, it quickly makes two determinations: Which recipes in its database are relevant to your search and of those, which are the most popular.

As a business owner, you want your business to be both relevant and popular. One step to do this is by optimizing your rankings in search engines.

The Early Days of SEO

Not so long ago, people who wanted their web site to look important to search engines would simply fill it with words they hoped would match internet searches. Search engines weren’t terribly complex at the time, and they’d automatically send users to sites that may – or may not – have been worthwhile.

Content mills built a business out of promising their clients SEO-rich content. It became a matter of how “stuffed” a site was with particular search words, rather than whether those sites offered any meaningful information to users. It was frustrating for users and for legitimate businesses that wanted to get the word out.

Although users grew frustrated combing through pages of useless websites, the best sites began to receive more direct hits and search engine engineers took notice.

Because of this, there have been some recent changes in SEO resulting in a new set of rules, and we’re here to help you learn what you need to get started.

A New Algorithm

Recently, search engines decided to weed out “stuffed” websites and send users directly to sites with meaningful information to offer. They suspected that sites people were visiting over and over again were likely the ones providing the most relevant information.

The algorithm they devised is made up of hundreds of components aimed at finding the most useful sites for any given search. As a business owner, you want to position your website in such a way as to attract that algorithm.

Create a Clear Path

Creating an SEO-friendly website is really a matter of manners. Be honest with your potential customers about what they’ll find on your site. If you own a bike shop, don’t fill your site with words that have nothing to do with the services you offer in an effort to get people to “accidentally” visit. Doing so is called “cloaking” and is considered shady and won’t help people buy more products or services from you.

Think about every word used on your site and make sure it applies to your business. There’s no reason to use the word “parachute” if you own a dog-grooming business.

Experts tell us that the title tags and page headers are the most important places to plug keywords. You should also make sure that they’re scattered throughout your website: URLs, image names, and content pages.

If you have any text that you want indexed by search engines, keep it clean. Don’t hide it inside an image or any place else it might be overlooked. While we’re on the topic, make sure you don’t bury your content inside JavaScript, Adobe Flash, or other cool-looking rich media as the search engines frown on that.

The Key to Finding Strong Keywords

Coming up with the right keywords for your site is as simple as asking yourself what services or products you offer. Say you’re a spa that offers a full-range of services. Your natural inclination might be to count on the words, “hair” or “massage” to drive customers to your site, but think twice before using such broad terms. Using words that will be used by thousands of other spas drops your website into a deep pool of competition.

Instead, weed out some of your competition by using more specific phrases, such as “Kansas City salons,” or “Swedish massages.” Be specific about what you offer and where you’re located if you’re a brick and mortar business.

The idea is to think about how you personally search online. What words would you type into your search engine if you were looking for a product or service? Take a poll; ask everyone in your family or at the office to write down the phrases they would type into a search engine if they were looking for a business like yours. Those are likely to be the keywords customers search for. You can also use helpful tools like the Google Keyword Tool to help you quickly and easily research how many searches a particular keyword gets, and how competitive it is.

Avoid the “Spam” Label

The content on your website should be concise, honest about what you offer, and keyword-rich. However, loading content with tons of keywords will lead search engines to suspect you of spamming. Search engines are designed to ignore spam sites, meaning that your website won’t show up when customers come looking for your services. Integrate your keywords, but make sure they sound natural in the content of your site and are not just “filler” words.

The Bottom Line

Although at first glance SEO seems as vast as New York City without a map, there’s no reason to be intimidated. Take it one step at a time and you can build a great website full of relevant content that’ll help drive more business.

Business2community.com

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Google SEO Guide for Small Business Owners

Are you a small business owner that is relying on the search engines to drive traffic and sales to your websites? If so, this Google SEO Guide is for you.

(photo credit by jimbowen0306 under CC2.0)

The ultimate goal  of the search engines is to provide the most relevant and useful of information for the keywords being searched. And in order to achieve this goal, Google has to “weed” out spammy and irrelevant websites from the top of the search results.

While Google claims to make at least several hundred updates in a year (500+), they have also released several “animal” updates targeting low quality websites.

These “animal” updates are popularly known as the Panda and Penguin updates. The Panda update was launched in February 2011 which targeted low quality websites with duplicate content, content farms, and thin pages of content. Currently, there have been 24 Panda updates since it was first launched.

The Penguin algorithm update was launched last April 2012 to target spammy link building techniques like irrelevant links, unrelated blog posts, and link networks.

How to Determine if your Website has been affected by the Panda and Penguin updates?

Open up your Google Analytics and check your traffic and keyword stats. Go to the day view and check your stats to determine when your traffic dropped.

Check with the dates below to find out if you have been affected by the Panda or the Penguin update.

These are the dates for the Panda updates (Drops in rankings usually occurs during this day or several days after the update was rolled out).

• 02/23/2011 – Panda 1.0
• 04/11/2011- Panda 2.0
• 05/09/2011- Panda 2.1
• 06/21/2011 – Panda 2.2
• 07/23/2011- Panda 2.3
• 08/21/2011 – Panda 2.4
• 09/28/2011 – Panda 2.5
• 10/05/2011 – Panda “flux”
• 11/18/2011 – Panda 3.1
• 01/18/2012 – Panda 3.2
• 02/27/2012 – Panda 3.3
• 03/23/2012 – Panda 3.4
• 04/19/2012 – Panda 3.5
• 05/27/2012 – Panda 3.6
• 06/08/2012 – Panda 3.7
• 06/25/2012 – Panda 3.8
• 07/24/2012 – Panda 3.9
• 08/20/2012 – Panda 3.9.1
• 09/18/2012 – Panda 3.9.2

Related Google updates:

• 01/19/2012 – Above the fold Google Update
• 01/12/2012 – Venice Google update

Dates of Google Penguin updates:

• 04/24/2012 – Penguin 1.0
• 05/25/2012 – Penguin 1.1
• 10/5/2012 – Penguin 3

Go to Google Analytics > Traffic sources > Search > Organic and choose “Keyword” as the primary dimension.

I usually choose landing page as the secondary dimension (to check on specific pages that might have been penalized) and set my date range from Feb 2011 to the present date.

Find out which keywords dropped in traffic. You can use a Google Chrome extension called “Chartelligence” to help you visualize dates on your analytics.

You can also use the Penguin Tool, which will provide you with a similar overview of your analytics.

In the screenshot below, it clearly shows how our own website and blog have “survived” the Panda and Penguin updates.

If you need assistance and guidance on how to deal with the Panda and Penguin updates, you can contact us and we’ll let you know how we can help.

We have successfully revived, regained and maintained rankings and traffic for our SEO clients and here are some of the strategies that we have implemented in order to maintain market dominance for most of our clients.

The New SEO Approach for Small Business Owners
(Post Panda and Penguin)

Google is always after a high quality website and relevant user experience for their searchers. Last May 6, 2011, they’ve released an article on what they consider as a high quality website.  (View the original document here)

Our Internet Marketing Strategies particularly our search engine optimization strategy is now entirely focused based on these quality guidelines that Google released.

On Site Optimization – SEO Basics

Target Long Tail Keywords

If you want your website to rank in the search engines, you should start focusing on long tail keywords, instead of broad searches.

Long tail keywords might have less search volumes but they convert highly.

An example of a long tail keyword is when you’ve added Geographic locations to your terms.

ie: Windows and doors oakville

Start optimizing for these keywords because they would be easier to rank in the search engines and they would have higher conversions than generic search phrases.

Increase User Engagement and Improve User Experience

The search engines, particularly the Panda updates are looking for factors that help determine if a site should rank high in the search results or not.

Factors like average time on site, pagespeed , pages per visit, bounce rates and click through rates must be closely monitored in order to avoid algorithm penalties.

Web design, user experience and usability are very important. Avoid making the mistake of hiring an amateur website developer, because your search engine traffic will be affected.

Ask us on how we can help you have a website that the users and search engines would love.

Write Epic Content

As Denise Gervais has coined, EPIC content stands for Engaging, Personal, Intelligent and Converting. 

Write content for the users and not just for the search engines.

Find the biggest problems of your customers and blog about it. We don’t randomly create content for the sake of beefing up your website’s pages. We’re actually creating content that will be beneficial to readers. This will increase engagement because these are the articles and blog posts that your readers would love to read and would likely share across their social networks.

Off Page Optimization – Link Earning instead of just Link Building

SEO is not dead and link building is definitely not dead.

As long as Google relies on backlinks and algorithm factors to rank websites to the top of the search results, seo and linkbuilding will be present.

Paid links, link schemes, and black hat techniques, are still working and it will be a constant struggle between the search engines and people who utilize these methods.

But is it a risk that you are willing to take?

SEO is such a lucrative source of traffic that even big brands like JC Penney, Overstock and even Google’s own Chrome Website have all been involved in some sort of paid link schemes (this is against Google’s terms of service) and they were all penalized.

Lately it was Interflora (an online flower site) that was recently involved in some paid and “spammy” link building methods. They worked, until Google gave them the ban hammer.

Interflora’s rankings are now back after 11 days, but Google will not comment on it.

As a small business owner, what are your chances of getting your rankings back if you have been using “spammy” link building techniques? My guess is very low.

That is why here at WSI Milton, we are doing link earning campaigns instead of the standard link building campaigns.

The old methods of link building like article submissions, bookmarking, press release submissions are still working to a certain degree, but most small businesses are doing the same. That is why we are focusing on “link earning” for all of our clients.

What is Link Earning?

Link earning is the really the old way of link building.

Before article directories and before any press release submission service became mainstream, the internet was connected with links from relevant websites, friends, colleagues, acquaintances and industry relevant links.

People would link to your website because they’ve known you, found your content useful, and shared it with their readers via links.

The idea of link earning is that in a world without SEO, you would still want that link because it’s useful and beneficial to your readers and website.

Here are several examples of link earning methods that we employ for our clients.

1. Local Directories – If you are located in Canada, and the website is a Canadian directory, we want to be listed in that local directory.

2. Memberships and Industry Associations – Are you a landscaper, a home remodeling company, or a flooring retailer? There are several industry websites that list their members and their website’s contact details. These are highly relevant and useful links not only for the search engines but also for the users as well.

Note: Not all industry and membership associations provide an SEO benefit. Our SEO process determines the best industry and membership associations that have a beneficial effect to your website’s rankings.

3. Niche Bloggers – In every industry, there are several niche bloggers who are very passionate on what they do. If you have a home improvement company, you might want to connect with Mommy bloggers who might benefit from your home improvement tips.

Connect with them via Facebook, Twitter, or simply send them an email and share your home improvement tips with them. If they found it really useful and beneficial with their readers, they might blog about it.

Link earning is a continuous and evolving process in our Search Engine Optimization strategy. Make sure that you’ve subscribed to our updates to receive the latest updates on these methods.

Summary: Google SEO Guide for small Business owners

1. The search engines are evolving. SEO is not dead but the search engines are really determined to remove low quality websites in their search results.

2. The search engines are releasing 500+ algorithm updates each year, and two of the most widely known updates are the Panda and Penguin updates.

3. The Panda updates started in Feb 2011 and are targeting websites that have low quality content. The Panda update is concerned with the content on your website. Find duplicate content, low quality pages and thin content. Remove them to get out of the Panda penalty.

4. The Penguin updates started in April 2012 and are targeting low quality and spammy link building techniques. Avoid paid link schemes, black hat techniques, and spammy link building methods because they can get your website penalized just like what happened to big brands like JC Penney, Overstock, Interflora and Google’s Own Chrome website.

5. Use Chartelligence Chrome extension or Panguin Tool to check your analytics and visualize whether you have been affected by the Panda or Penguin update.

6. User metrics are important for ranking websites and maintaining rankings.

7. Write Epic Content – Engaging, Personal, Intelligent and Converting.

8. Start using Custom Link Earning Methods instead of the traditional Link building packages.

That’s over 1500+ words of SEO Guide for small business owners.

If you are not getting free search engine traffic to your websites, then you are missing on a lot of leads and sales. If you have been hit by the Panda and Penguin updates, you need to start fixing your site to get back in the search results.

If you don’t know where to start, you can contact us and we’ll be happy to help you.

Read more at http://www.business2community.com/seo/google-seo-guide-for-small-business-owners-0427113#h1zGiPygpPWbfTPc.99 

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SEO Without Borders: A Guide to International SEO

1. Domain Name
2. Structure2.1 Domain Directories
2.2 Separate ccTLDs
2.3 Separate Subdomains
3. Translation3.1 Professional Translation
3.2 Google Translate
4. Markup
5. Keyword Research
6. Onpage
7. Link Building
8. Common Mistakes

This guide is for those who want to market internationally through multiple country-specific search engines. From basic SEO best practices to more technical situations, we will cover every step of the process.

No more sitting around wondering why you’re not popping up in Google.de; this content is written to be simple to understand and most importantly – actionable!

1. Domain name

It all starts here at the domain name. There are two types, country-specific top-level domain names (ccTLDs) and generic top-level domain names (gTLDs). A country-specific name might be something like widgetizer.fr, while a generic alternative would be widgetizer.com (.org, .info, .biz and so on).

If you’re creating a multinational/multi-lingual site then it’s recommended that you go after a generic (gTLD) domain. There are a few exceptional cases where multiple separate country-specific (ccTLD) domains are a better choice, but this will all become clear shortly.

2. Structure

This has been covered extensively across many SEO forums and blogs. By structure I’m referring to how we set up our strategy with URLs; this part of the process is so crucial to how you move forward and can be an enormous pain to change further down the line. Consider these options carefully!

2.1 Domain Directories (Recommended)

In this instance, all languages would reside on one generic (gTLD) domain, with each language being separated into a folder. Taking the widgetizer.com example:

widgetizer.com/en/

widgetizer.com/fr/

widgetizer.com/de/

Or going further, you can split languages up into country codes, for example:

widgetizer.com/en-us/

widgetizer.com/en-gb/

Pros:

One domain means one SEO campaign; building authority to the /en/ directory will have a positive, indirect impact on /fr/ and /de/.

Cons:

One domain also means one server location; in this instance you would not be able to host the /de/ folder in Germany and the /fr/ folder in France which may impact load speeds – and in most cases this won’t be noticeable.

2.2 Separate ccTLDs

Another common method of targeting multiple languages is to go through entirely separate domain names. For the same countries as above, this would simply be:

widgetizer.co.uk

widgetizer.fr

widgetizer.de

For the United States a .us name can be used, but these ccTLDs are reserved for US citizens and therefore not always appropriate. In this instance, it’s recommended that you register a .com and then use Webmaster Tools to target users in the United States.

Pros:

• Clear distinction between locations, Google will not get confused as to which site to rank in which search engine.
• Ability to locate servers in the local region allowing for faster load speeds.
• Recognisable in the SERPs and trusted amongst local search users.

Cons:

• Authority does not pass between domains without the use of links (and the impact of this is slight); SEO efforts are therefore increased greatly for every new ccTLD used. This approach is often only appropriate for MNCs with very large SEO budgets.

2.3 Separate Subdomains

One final option for international websites is a multiple-subdomain approach. Using the same gTLD, we can have multiple subdomains to target different users:

en.widgetizer.com

fr.widgetizer.com

de.widgetizer.com

Pros:

• None

Cons:

• Authority does not flow (to any significant level) between subdomains
• There are no pros.

3. Translation

Now that you’ve got your structure in place, you’ll need to populate your site with multi-lingual content. It probably sounds obvious, but while some sites may use English across all their geographic pages/domains, translating this content into the local language is key to ranking in the respective search engine.

Going about getting a page translated can be really difficult or really hard, we’ll explain the two here.

3.1 Professional Translation

In the absolute best-case scenario you have a few multi-linguists inhouse that could run through every page on a website and churn out well written translations. The reality is often very different, and outsourcing your content to be translated is often necessary. If you do find yourself needing to outsource, I would recommend starting with Elance.com and looking for translators there; besides that you’ll have various forums packed full of freelancers ready to begin translating.

Professional translations start around the 1 cent per word mark, ($5 for a 500 word article); so while relatively low cost, a 200 page site requiring 3 new languages would still set you back around $3,000.

3.2 Google Translate

Google translate will allow you to switch content between 65 different languages; it’s free and incredibly simple to use – sound too good to be true? Sort of, there’s a lot of debate in search regarding free translation services and their effectiveness in organic rankings. Grammar and spelling errors certainly flag up in Google’s algorithm; poorly written content will hold back its ability to rank and automated translation tools will almost always throw up issues ranging from subtle to full blown garbage (and without a translator who’s able to check?!).

So Google translate isn’t ideal, but given the cost of professional translation and varying budgets, I recommend viewing the translation process as this:

• Depending on your budget, allocate as much as you can to professional translation on your most important landing pages. If you can afford to get your entire site translated, go for it.
• When your budget runs out, switch to Google Translate and go through all the other pages across your website.
• Set out a long term strategy to dedicate a certain amount of revenue or further investment into translating the rest of your website.

4. Markup

Language markup is a string to any technical SEO’s bow. It’s not widely used and most webmasters are totally unaware of it; this markup is written in HTML and it tells Google and other search engines what language a page is written in, and where other languages of the same page reside. Google is often smart enough to interpret a website’s multi-lingual content correctly, but spelling out what’s what and showing them the exact URLs of language variations can only be a good thing.

hreflang And Avoiding Duplicate Content

First of all, what is hreflang and why that silly name?

‘hreflang’ is an attribute that is used inside a link element (examples below). These link elements go in the section of a page, and like other link elements (canonicals, favicons etc) they are hidden from users and speak only to robots! It’s called ‘hreflang’ because in HTML, ‘href’ stands for ‘hypertext reference’ and is used to code all HTML links; and ‘lang’, quite clearly, is short for language. So the combination simply means a linked reference to a language…

(That definitely sounded clearer in my head.)

On any page that has a language variation, the hreflang link element should be used.

Let’s take a single page as an example:

You’ve decided to divide your multilingual content up into three languages, German, French and English by using a directory structure (good choice!). Your three homepages are now:

www.globocorp.com/en/index.php

www.globocorp.com/de/index.php

www.globocorp.com/fr/index.php

Looked at in isolation, these are just three separate URLs, and they aren’t automatically assumed to target different locations in the world. There are various signals that tell Google that these pages are translations of another, but in this instance, we’re only interested in the markup signal. On all three of these pages, you will need to include the following three link elements in the header:

As these links all reference URLs on the same domain, I’ve just written the ‘href’ values as relative URLs. If they were on another domain or subdomain, you would need to specify them.

For hreflang mark up to work, each page has to point to all variations of itself including itself. If you had other language variations then you would simply add in a new link element.

Should I use a canonical link element as well?

Canonical link elements are used to clear up duplicate content. A canonical URL says to Google, ‘I know this page is duplicate, but this is where I want you to attribute the credit’. However, hreflang will do that job for you, and so the simultaneous use of a canonical link element is not advised (it also screws around with meta descriptions as these guys from Distilled will show you).

Using hreflang will help you to avoid any duplicate content issues; without using it, you risk your content losing value and struggling to pull traffic. Avoid changing the meaning of your content from one language to another – aim to keep translations semantically identical.

Full documentation about hreflang can be found on Google.com

5. Keyword Research

With your structure in place, it’s now time to look at possible keywords for a range of localised search terms. Frustratingly, a lot of searches made in foreign countries, especially European, will actually be split up between the language of that country and English.

Google’s Keyword Tool is a free and effective way of finding out what people are searching for between countries. Let’s look at an example:

In this search, we’re looking for the financial trading term ‘contract for difference’, or in German, ‘differenzkontrakt. The monthly search numbers are pretty small (not shown), but in this instance there are more searches for the English variation than there are for the German one.

While your content should always be in the language of that particular country, mentions of keywords can be switched out for the English variation in situations like this. Of course this only works here because ‘contract for difference’ is a noun, whereas you wouldn’t want to begin interrupting German sentences avec random French phrases.

6. Onpage SEO

While we recommend that your translated content stays pretty much identical (in terms of meaning) across the board, certain on-page elements (such as title elements) will need changing in order to match your new keyword research.

Every on-page SEO principle should be applied across languages; canonicalisation, headers, content and everything else that you’re used to still needs to be considered; plus the all important user intent considerations. But here are a few things that you might not have thought about:

Sectioning Each Language:

Don’t, for example, overlap English and German or French and German pages. If a user lands on domain.com/de/ then make sure that all navigation and internal links point to other pages within the /de/ directory. Not only will your user not risk confusion (and Google will see this), but you reinforce your focus on that particular language – you’re showing Google that this page is in German, and look, so is everything else here, so please rank me in your .de engine!

Of course, you will want to allow the user to switch between languages; a subtle link at the top of the page will do just fine.

Alt Attributes and Imagery

If you really want to get your translated pages spot on then don’t forget to your alt attributes. Translating alt attributes is a small detail, but one that will certainly add to the overall SEO benefit when ranking across borders. I would even suggest going as far as re-uploading all imagery with their file names changed to match the respective language. Easily missed, but details like this will give you an edge over the majority of your competition.

URLs

Possibly obvious to some, but URLs are just another on-page factor that we’re all very familiar with in single-language SEO, but unfamiliar when it comes to international rankings. Translated URLs get overlooked all too often; ensure that your URLs contain the spoken language of that section and optimise them appropriately.

As with English URLs, it’s recommended that you avoid over-optimising these and keeping them short and clean from lengthy key phrases. Panda speaks dozens of languages, not just English!

Address Details

If you actually operate at a physical location in one of the countries that you’re targeting, then include your office details either on the landing pages or at least on your contact page. Mark them up with microdata (www.schema.org/place) and of course, have a Google+ Local account for that address.

Whether you have a physical location or not, you should definitely consider setting up, for example, a German Facebook page, Twitter account, including German information on your LinkedIn company profile and going as far as having your head office cited on German business directories. Then link to these new German social profiles from your German URLs!

7. Link Building

Link building requires exactly the same practice that you’re used to. Ranking for a new geographical area only requires a slight change of focus.

Build Links From Relevant ccTLDs

If you’re trying to rank a French page on your site, then attempt to acquire .fr links for example. There are few better signals that your content deserves a French ranking than from a French domain.

However don’t begin to think about rejecting links from other ccTLDs or gTLDs in absolute favour of a totally relevant domain extension. Great links are still great links, just do your best, in this situation, to gear your link profile slightly more towards .fr’s.

Build Links From Relevant Languages

This is more relevant when acquiring links from gTLDs. Where possible, find .com’s, .net’s etc that are written in the appropriate language, it’s likely that these sites have been categorised by Google as German or French for instance. This again, will up the off-page relevance of your website towards any given country; but as with finding links from ccTLDs, don’t make this a criteria for each and every one.

Anchor Text Distribution

International SEO actually gives you a nice little opportunity for distributing your anchor texts more broadly but with the same focus. Consider mixing the language of your anchor texts between local and English with exact, partial and generic all being thrown in. You’ve just doubled the number of variations that you can use!

Common Mistakes of International SEO:

• JavaScript language translation

It’s not uncommon for webmasters to go down the JavaScript route simply because it’s easy. There are a bunch of plugins floating around that will let you translate content ‘inline’; this type of translation has minimal bearing on your SEO efforts.

Keep your international content on separate URLs and translated as HTML text.

• Splash pages

Splash pages are landing pages (often the homepage) that offer a list of options, in this case languages, for a user to click through to. They create an unnecessary step for the user (they should be landing directly on the correct page), and they weaken your ability to rank.

On occasion, a splash page might make sense, but a general rule of thumb is to avoid them entirely.

• Geo-redirections

Your server doesn’t always know best; a user might arrive at your page from a German I.P, but is looking for English content, forcing a redirect to the German section will drop your engagement. Using an unobtrusive banner to suggest that they might prefer to view the German content of a site is a far better way to go. This works well for a structure that uses different domains (amazon.com, amazon.fr, amazon.de), however when using directories on the same domain, it’s often helpful to prompt users through a one off geo-redirect but not forcing the matter!

And if you’ve done your international SEO correctly, you’ll find your users (at least from search), landing on the correct language without any trouble at all anyway.

searchenginejournal.com

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